ALLISON "ALLI" TAKENAKA
DIGITAL MEDIA AND MARKETING PORTFOLIO
I build marketing ecosystems—not just campaigns. My work lives at the intersection of culture, community, and measurable growth, with a consistent focus on turning attention into participation, participation into loyalty, and loyalty into long-term brand equity.
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To NAVIGATE through my portfolio, please scroll down OR use the buttons below to jump to your desired section. Please note that due to the private nature of this industry and the NDAs signed for most of my projects, the case study portions and examples provided are limited.
CORE MARKETING SKILL STACK
Hands On Media
Photography, videography, licensed drone pilot, editing, graphic design, content management with proficiency in Canva, Adobe Products, Final Cut Pro, and more
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Brand & Storytelling
Brand voice development, narrative building, visual consistency, messaging frameworks, experiential marketing, community-driven branding
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Marketing Strategy & Planning
Campaign architecture, go-to-market planning, audience segmentation, brand positioning, funnel mapping, competitive analysis, budget-conscious scaling
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Content & Social Growth
Short-form content strategy, platform-specific optimization, content calendars, organic growth systems, engagement analysis, trend leveraging via social media outlets like TikTok, Instagram, Facebook, and more
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Paid & Performance Marketing
Ad creative strategy, campaign setup, audience targeting, A/B testing, CTR optimization, conversion tracking, performance reporting
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Partnerships & Influencer Strategy
Influencer sourcing, outreach messaging, partnership negotiation, affiliate structures, campaign coordination, brand alignment vetting
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Email & Lifecycle Marketing
List segmentation, automated flows, campaign sequencing, subject-line optimization, retention strategy, conversion-focused copy
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Analytics & Optimization
KPI tracking, campaign performance analysis, attribution modeling, insight reporting, optimization loops, data-driven decision making
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Creative Direction & Execution
Creative briefs, asset direction, cross-team collaboration, visual feedback, on-brand execution, deadline-driven production
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Experiential & Event Marketing
Event promotion strategy, sponsor integration, live content capture, audience activation, post-event funneling
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Tools & Platforms
Meta Ads Manager, Google Analytics, Mailchimp, Canva, Adobe Suite, Notion, Wix, WordPress, Adobe Products, Microsoft Applications, CapCut, social scheduling tools, CRM systems and more.
EDUCATION
University of Colorado, Denver
Bachelor of Science (BS) in Business
EXPERIENCE
Local Opportunities:
Cherry Creek School District
Colorado State University
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University Hockey Team
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University Volleyball Team
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Golden Poms
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Greek Life
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Hip Hop Dance Club
Colorado Avalanche
Colorado Rush Soccer
Colorado United
Colorado Rapids
Colfax Marathon
Denver Nuggets
Dwell Ltd.
Keller Williams Realty
Mi Chantli Dance School (Boulder)
Raptor Worx
Rocky Mountain Prep Charter School
Pelican Lakes Resort & Golf Club
University of Colorado, Boulder Men's Basketball
University of Northern Colorado Girls Soccer
VOLO Sports - Denver
School of Breaking
St. Michael's Farms / Squeeze Me Honey
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National Opportunities:
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CBS Broadcasting, Inc. - Survivor
Disney+
RedBull
SLUSH Motorsports
Griots Garage
Clifford's Detailing
Jones Lang LaSalle
Microsoft
PERTINENCE
National Valuation Consultants
Pucks for Autism
THE FIRST CASE STUDY
OBJECTIVE
Increase public engagement and participation turnout for Red Bull's BC One (Breakdancing Competition) in Denver, CO.
STRATEGY
Reposition the competition as a city-wide festival and event that is supported by local dance ecosystems.
EXECUTION
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Developed a multi-tier activation model with local dance schools
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Coordinated sponsored feeder competitions across Colorado
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Led earned media outreach and local press strategy
THE RESULTS
3x Increase In Participant Registrations Compared to Original Projections
About 40% of Competitors Sourced Through Local School Partnerships
Multi-Month Media Coverage Leading Into and During Event
One of my recent, most proud examples of my marketing work is from Red Bull BC One. Rather than executing a traditional, spectator-only dance competition, I helped reimagine the event as a city-wide cultural activation. By shifting the strategy toward public engagement and community ownership, we transformed BC One Denver into a festival-style experience celebrating hip‑hop and dance culture at a scale the city had never seen. This approach unlocked sponsorship opportunities for local dance schools and programs across Colorado—including Mi Chantli (Boulder), Hip Hop Dance Club at CSU (Fort Collins), and the School of Breaking—each hosting feeder competitions that drove participation into BC One Camp and the U.S. National Final. I also led local media outreach, securing early coverage with outlets such as the Denver Gazette, 9News, and Uncover Colorado, while also securing special performances at the Denver Nuggets game. This was Red Bull’s first major BC One competition in Denver, and the success established the city as a viable market for future large-scale cultural events.
THE SECOND CASE STUDY
Pucks for Autism (PFA) -
Director of Media and Marketing
As the Director of Media and Marketing for Pucks for Autism (PFA), a national nonprofit that uses hockey as a platform to support individuals on the autism spectrum, I oversaw brand strategy, digital presence, partnerships, and event promotion. Through the launch of an “NHL Tour” model, I helped expand PFA’s programming into multiple NHL arenas nationwide, including activations with the Colorado Avalanche, Chicago Blackhawks, Detroit Red Wings, San Jose Sharks, the LA Kings, the Anaheim Ducks, and more. In under one year, these initiatives contributed to over $150,000 raised, increased national registrations by a generous amount, and secured in‑person involvement from professional athletes.​
Click below to visit their social profiles.
Website Overhaul
Prior to stepping into this position, PFA had a barely-functional website with dead links and unfinished pages. However, I had the opportunity to completely overhaul their site to create a more compelling and streamlined system that helped brand and position them to be taken seriously by professional leagues and venues, leading to new deals and opportunities.
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Over 200+ Team Registrations
This represents a 54% YoY Increase
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Resulting in $150,000+ raised in less than ONE YEAR for Autism-based programs and initiatives​
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Four new tournaments introduced given the organization's rise in popularity throughout the United States
Constant Increases
Averaging 215 NEW and REAL followers online each month
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Website views are up 3,604% from old website. NO recorded dips in views since launch of new website
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82% of email campaigns are opened
65% of which scroll through the email
49% of those actually click links provided
New Deals & Sponsorships
Secured the largest sponsorship in PFA history with SC Johnson
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11 NEW NHL Venues have been secured for PFA events between 2025-2026
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Successful outreach to professional athletes included the Detroit Red Wings Alumni, Charles Rose (MMA), Brandon Bussi (NHL Hurricanes Goaltender), and more!
PFA IG (NOV. 2025)
MY IMPACT IN TWO MONTHS
VISUAL EXAMPLES
HOW I WORK
I treat marketing as a scalable growth system—built on clear objectives, strong creative, and measurable outcomes. Every campaign starts with defined KPIs so success is clear from day one.
I build against proven industry benchmarks, targeting the following:
Organic engagement rates average 3-6% (which is well above the 1-2% average)
Over my 10-years of experience, Click-Through Rates (CTRs) average 1.5-2x higher than platform norms
My event/campaign conversion rates average around 22% across all engaged audiences​
Experiential and community-led initiatives have proven to drive 20-40% participation lift when activated locally
Rather than one-off assets, I develop reusable creative systems that scale across platforms—often reducing production costs by 25–35% while also increasing output and consistency.
Performance is reviewed continuously, not just post-campaign. Messaging, targeting, and creative are adjusted in real time to maximize results and ensure campaigns deliver both short-term wins and long-term brand equity.
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SEE FOR YOURSELF.
LET'S CONNECT!
I’m always interested in roles where strategy, creativity, and culture intersect.
Allison "Alli" Takenaka
+1 (818) 921-2478
